There’s a sweet spot when it comes to website content. Too much is overwhelming and too little is disappointing, both of which make your customers and future customers look elsewhere.
Strong website content is specific, clear, concise, and focused. If someone clicks on a service tab for instance and ends up at a page describing your staff, your services, and your top products, you’ll likely lose ’em and quick.
It’s best if that service tab focuses on your services. Novel idea, right? Provide the name of each service and a brief description. Don’t get too wordy. Don’t be too salesy. And with any content you put up on your website, remember your brand, your brand voice, and your audience. Cater to their curiosities and their needs in those summaries and descriptions. And please, oh please, keep the content relevant and up-to-date. There’s nothing worse than visiting a website that has a whole page or two dedicated to a product or service that is no longer available or doesn’t represent what is actually available in the here and now.
Top Tip: You could write your website content yourself, heaven knows you know your products and services better than anyone else. But, odds are you’ve got your hand and head in 100 different places. Why add to your to-do list when there’s someone out there who can take an idea, research it, summarize it, and write it for you?
Let me know when you’re ready to pass the baton.