It’s true! You might be one of those people that can pickup new skills or ideas like you’ve known about them all along, but there are some things that simply don’t come naturally to you. You don’t have time to be an expert at everything, especially when it comes to your business or organization.
Whether you sell t-shirts, manage finances, help people with special needs learn career readiness skills, or work as a plumber, your expertise is in your mission. You can make rad t-shirts. You get numbers, forms, and filing rules. You have a heart for people and you’re up-do-date on HR principles. You’ve been a plumber for years and you know when to use the galvanized over the PVC pipes. In all of these examples, you are the expert at what you do. But you many not be an expert at finding new clients, marketing your services, or sharing your expertise in a way that other people understand.
Enter freelancers! While you’re busy (and believe me, you’re always busy) being an expert at your thing, freelancers can help fill in the cracks in the skills you might lack. From updating the look and feel of your website, to answering emails, to managing the writing and design process of pamphlets and flyers, freelancers use their expertise to help support you and yours.
Long story short: Focus on what you know how to do and let freelancers help manage the rest.
There can be risks involved when hiring freelancers. Some will come onboard and fit seamlessly into the fabric of your day-to-day, others not so much. What can you do to help save time, money, and the headache of finding the “right” freelance fit? Here are a few tips:
Not so long ago I wasn’t sure if I wanted to have kids. If you asked me, I said something like “maybe someday but not anytime soon.”
All of that has changed, of course. Now I am a mom to a wonderful little boy. He’s smiley, curious, strong, and easy going. He sleeps through the night most of the time, he goes back and forth between a bottle and nursing like a pro, and he’s eating solids without issue. He’s starting to sit unassisted and getting up on all fours to rock it out in that pre-crawling motion. Oh, and he has Down Syndrome. It was a bit of a shock at first, I’ll admit. But he is all we know and he is ours just the way he is.
I’m fortunate to have a job where I work from home. So far, 9 months into his life outside my body, I’ve managed to keep up my full-time job responsibilities and have him with me every day. It isn’t easy.
There are times I wish I could do things differently. But bills persist and although my heart leaps at the idea of being a stay-at-home mom who takes on freelance contract work by choice (and can step away from a full-time commitment), I am a working mom; both in the traditional sense of the word work and in the mom-role of work.
Here’s how I stay sane:
Being a mom is the most rewarding thing I have ever experienced. He makes me a better person. I’m more understanding and patient. I’ve learned to adjust on the fly and come up with creative solutions. All of which make me better at my paying job, too.
After a half decade in the “real world” and college life prior to this, I’ve learned a few things about managing my time. Through it all, I know with absolute certainty that I thrive in a flexible work environment where creativity is part of my everyday and I am free to accomplish the tasks at hand in my own way. Like Steve Jobs said, “It doesn’t make sense to hire smart people and then tell them what to do.” I meet my deadlines EVERY SINGLE TIME. How? By getting the most out of my work day.
There you have it. My top four tips for getting the most out of your work day. When I’m focused, intentional, and in the groove, I feel unstoppable.
There’s a sweet spot when it comes to website content. Too much is overwhelming and too little is disappointing, both of which make your customers and future customers look elsewhere.
Strong website content is specific, clear, concise, and focused. If someone clicks on a service tab for instance and ends up at a page describing your staff, your services, and your top products, you’ll likely lose ’em and quick.
It’s best if that service tab focuses on your services. Novel idea, right? Provide the name of each service and a brief description. Don’t get too wordy. Don’t be too salesy. And with any content you put up on your website, remember your brand, your brand voice, and your audience. Cater to their curiosities and their needs in those summaries and descriptions. And please, oh please, keep the content relevant and up-to-date. There’s nothing worse than visiting a website that has a whole page or two dedicated to a product or service that is no longer available or doesn’t represent what is actually available in the here and now.
Top Tip: You could write your website content yourself, heaven knows you know your products and services better than anyone else. But, odds are you’ve got your hand and head in 100 different places. Why add to your to-do list when there’s someone out there who can take an idea, research it, summarize it, and write it for you?
Let me know when you’re ready to pass the baton.
I acknowledge that I am not where I am today simply because of the choices I’ve made. Every experience I’ve had, every person I’ve met, every relationship I’ve grown and some I’ve lost, every word I’ve read … it’s all brought me to now. I am the result of my experiences. We all are.
“Whatever the mind of a man can conceive and believe it can achieve” ~Napolian Hill
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” ~Steve Jobs
“Believe you can and you’re halfway there.” ~Theodore Roosevelt
“Shoot for the moon and if you miss you will still be among the stars.” ~Les Brown
“Let us make our future now, and let us make our dreams tomorrow’s reality.” ~Malala Yousafzai
What is business blogging? It’s a marketing tactic! Blogging gets your business more online visibility and is the perfect place to give your customers insight into your work and brand.
A business blog is a marketing channel (just like social media, direct mail, or email marketing) that helps your business grow.
Questions to ask yourself:
The answers to all of these questions:
Convinced? I can help you boost your current business blog or start and maintain something new. I’ll put together a content marketing plan, define relevant and up-to-date topics, do the research, spend the time writing, and handover a final product you will feel proud to post. Contact me for more info.