There’s a sweet spot when it comes to website content. Too much is overwhelming and too little is disappointing, both of which make your customers and future customers look elsewhere.
Strong website content is specific, clear, concise, and focused. If someone clicks on a service tab for instance and ends up at a page describing your staff, your services, and your top products, you’ll likely lose ’em and quick.
It’s best if that service tab focuses on your services. Novel idea, right? Provide the name of each service and a brief description. Don’t get too wordy. Don’t be too salesy. And with any content you put up on your website, remember your brand, your brand voice, and your audience. Cater to their curiosities and their needs in those summaries and descriptions. And please, oh please, keep the content relevant and up-to-date. There’s nothing worse than visiting a website that has a whole page or two dedicated to a product or service that is no longer available or doesn’t represent what is actually available in the here and now.
Top Tip: You could write your website content yourself, heaven knows you know your products and services better than anyone else. But, odds are you’ve got your hand and head in 100 different places. Why add to your to-do list when there’s someone out there who can take an idea, research it, summarize it, and write it for you?
Let me know when you’re ready to pass the baton.
I acknowledge that I am not where I am today simply because of the choices I’ve made. Every experience I’ve had, every person I’ve met, every relationship I’ve grown and some I’ve lost, every word I’ve read … it’s all brought me to now. I am the result of my experiences. We all are.
“Whatever the mind of a man can conceive and believe it can achieve” ~Napolian Hill
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” ~Steve Jobs
“Believe you can and you’re halfway there.” ~Theodore Roosevelt
“Shoot for the moon and if you miss you will still be among the stars.” ~Les Brown
“Let us make our future now, and let us make our dreams tomorrow’s reality.” ~Malala Yousafzai
What is business blogging? It’s a marketing tactic! Blogging gets your business more online visibility and is the perfect place to give your customers insight into your work and brand.
A business blog is a marketing channel (just like social media, direct mail, or email marketing) that helps your business grow.
Questions to ask yourself:
The answers to all of these questions:
Convinced? I can help you boost your current business blog or start and maintain something new. I’ll put together a content marketing plan, define relevant and up-to-date topics, do the research, spend the time writing, and handover a final product you will feel proud to post. Contact me for more info.